01How to invest in assets
What an asset actually is, why people put money into them instead of leaving it in a checking account, and how the idea works before you ever open anything. We start from the very beginning, with no assumed knowledge.
Smart Accounts. Stronger Futures.
Learn to invest the right way, from your very first dollar.
D&T Equity Inc. teaches people who are just getting started: how to invest in assets, how to open investment accounts, and how to hold what you build inside a holding company. Plain language, no jargon, no pressure.
- Beginner
- Built for first-timers
- Plain English
- No jargon anywhere
- Three basics
- Assets, accounts, holding
Where we start
No account needed to reach us. Ask your questions before you decide anything.
Where to start
Never invested before? Start here.
This is the question we are asked more than any other, so here is the short answer.
- 01
Tell us where you are right now
Fill in a short form, or just call us if that is easier.
- 02
We call you and walk you through your first step
A real person, at your pace, in plain words.
- 03
Learn at your own pace and start small
No pressure, and nothing you have to commit to.
The first step
Opening an investment account.
This is the very first thing we walk a new person through. There is more than one kind of account, and they are not as complicated as the names make them sound. Here is what each one is, in plain words.
Brokerage account
A regular investing account, not tied to retirement. You open it, put money in, and choose what you invest in.
IRA
An account built for retirement. You open it yourself and it stays yours, separate from any job.
Roth IRA
Another kind of retirement account, with its own set of rules. It sits alongside a regular IRA.
401k
The retirement account you usually get through an employer. Many people meet this one at their first job.
Not sure which one you have questions about? That is a good thing to ask us. Tell us where you are and we will explain it properly.
Ask us about accountsThe next step
Then you open it, and we do that part with you.
Once you know which account you want, the next step is opening it. We walk you through the sign-up step by step, so you are never doing it alone or guessing at a form.
We also give you direction on where to start. Which company you open it with is your own choice — the names on the right are just examples of the kind of company people use. And once your account is open, the company you picked is the one that helps you with your investment choices from there.
Examples of companies people use
- VanguardTheir own account sign-up pageOpen an account
- Charles SchwabTheir own account sign-up pageOpen an account
- FidelityTheir own account sign-up pageOpen an account
- RobinhoodTheir own account sign-up pageOpen an account
- E*TRADETheir own account sign-up pageOpen an account
Those are examples only, not a recommendation. Any of them is your call, and you are free to use a company that is not listed here.
What it costs
One fee. That is the whole cost.
When you are ready to have us walk you through it, there is a one-time $100 consulting fee. Nothing is charged on a schedule, there is no ongoing charge and nothing recurring, and it is the same $100 whether you do the call or work through it by email.
The fee is for helping you get your account set up. You tell us where you are, and we go through opening it with you at your own pace.
$100
One time, and that is it
- A 30 minute call with us
- Or work through it by email instead, if you would rather not do a call
- Includes help getting your account set up
- No ongoing charge, nothing recurring
What you’ll learn
Three things, taught properly.
Everything we teach comes back to these three. Understand them and the rest starts to make sense on its own.
01
02How to open investment accounts
The different kinds of accounts you will come across, what each one is for, and the steps to open one properly. We cover what you will be asked for and what to watch out for before you sign anything.
03How to hold your assets in a holding company
What a holding company is, what people use one for, and how it fits around the investments you already own. A simple explanation of the structure and why it comes up so often.
Who this is for
If you are starting from zero, you are in the right place.
You just finished college
You have your first real paycheck and no idea what to do with it. That is exactly where we start. We walk through the basics in plain words, no finance degree required.
You want to learn before you put money anywhere
Maybe you have been meaning to figure this out for a while. Before you open anything or hand money to anyone, learn how it actually works so you can make your own calls.
How it works
Three steps, no runaround.
- 01
Tell us where you are
Fill in a short form or just call. Tell us what you already know and what you want to learn. There is no wrong answer and no pressure.
- 02
Learn the three basics
We teach you what an asset is and how investing works, how to open an investment account properly, and how a holding company fits in. In your own words, at your own pace.
- 03
Build on a foundation you understand
Once the basics make sense, you can set things up with a clear head, ask better questions, and know what to look for as your situation grows.
About D&T
We teach the part most people were never taught.
Most people finish school without ever being shown how investing works. They are handed a paycheck and left to figure it out from videos and headlines, which is a bad way to learn anything.
D&T Equity Inc. exists to close that gap. We take the ideas apart and explain them in order, starting from nothing, and we stay with you while they click. What you do with them after that is entirely your call.
“Start where you are. Learn it properly. Then decide.”
That is the whole idea behind how we teach. Understanding first, decisions second.
Common questions
The things beginners ask us most.
Still wondering something? Ask us directly and we will answer it plainly.
Ask a questionYou can ask us anything before you decide anything, and there is no obligation. When you are ready to have us walk you through setting your account up, there is a one-time $100 fee, and that is the whole cost.
Get started
Tell us where you are and we’ll take it from there.
One short form. Someone from D&T will reach out, answer your questions, and walk you through what we teach. Ask us anything first — there is no obligation, and you will always see the cost before you pay anything.
- A real person replies, not a robot
- We start at whatever level you are at
- Ask anything, however basic it feels